Use the Basic Analyzer to help you analyze your Facebook ads or to do forecast predictions on the metrics that you need to achieve to reach target benchmark numbers. When using the Basic Analyzer, you will need to manually input your Facebook campaign data. 
 
Using The Basic Analyzer
 
  1. From the left navigation menu, click Basic Analyzer.


  2. Under "Product Data Set", select the product data you want to use for analysis. 


  3. Enter the total amount spent on ads in the Total Ad Cost field.
  4. Enter the average cost per link click in the CPC field. 

  5. Enter in the average cost per 1,000 impressions in the CPM field.

  6. Enter the link click-through rate in the CTR field.

  7. Enter the total number of people adding your product to carts in the Total Add To Cart(s) fields. 

  8. Enter the total number of product sales in the Total Purchase(s) field. 

  9. Click Analyze. 

  10. On the Results page, you will see the target benchmark metrics, actionable insights, as well as opportunities for you to improve your campaign. 

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