Adtrics can you help you analyze your Facebook campaigns at all three levels of the campaign structure.

 

To help you understand better, here's an overview of how Facebook's campaign structure works:

 

Facebook ads are structured into 3 different levels: Campaigns, Ad Sets, and Ads. 

 

Campaign Level

 

This is the first level of a campaign structure, where you'll choose an objective for your ads. The objective is what you want people to do when they see your ad. For example, if you're running an eCommerce store and you want to get sales, then your objective would be Conversions. 

 

Ad Set Level

 

The ad set level is under a campaign. This is the level where you can choose your targeting strategy. Under a campaign, you can have multiple ad sets, which allows you to segment the audiences you are targeting for your ads. This is also where you'll choose placements, ad sets 

 

Ad Level 

 

This is the last level of the campaign structure, where you'll determine elements of the ad including the copy, the image or video, and an action button to get what you want people to do. You can have multiple ads within an ad set so that you can test different variations. 

 

Adtrics can help you analyze your Facebook ads starting from the Campaign level and lets you drill deeper into each individual ad set and ad to find out which ones are performing or not, so that you can better optimize your campaign and generate a higher ROI.