With Adtrics, there are two types of Facebook Ad Analysis that you can do: 1) Basic Analysis and 2) Advanced Analysis. 
 
When To Use The Basic Analyzer:
  • If you do not have your Facebook ad account connected with Adtrics, you can only use the Basic Analyzer to analyze your ads

  • The Basic Analyzer requires that you manually input your Facebook campaign data

  • What you enter into the Basic Analzyer is what Adtrics will analyze - this means if you enter in your Campaign level data, then Adtrics will analyze your Campaign level data. It will not provide insights to your Ad set or Ad level data

  • You can use the Basic Analyzer to help you do forecast predictions (i.e. entering specific metrics to see how that would affect the benchmark numbers and results so that you know what you want to aim for)
When To Use The Advanced Analyzer:
  • In order to use the Advanced Analyzer, you must have your Facebook ad account connected with Adtrics (only one ad account can be connect per Adtrics account) 

  • Once your Facebook ad account is connected, Adtrics can pull your Facebook campaign data directly without needing any manual input of data

  • The Advanced Analyzer can analyze all 3 levels of your Facebook campaign, starting from the Campaign level, all the way to the Ad level
 
Related Articles
  • How Do I Use The Advanced Analyzer?
  • How Do I Use The Basic Analyzer?
  • Understanding Facebook Campaign Structure