Since Adtrics is designed for eCommerce advertisers on Facebook, the data for the product being advertised is crucial to understand how well your Facebook ads are performing. For instance, you need to know what your product gross profit is so that you know whether your ads are generating an ROI or not. 
 
So before Adtrics can analyze your Facebook ads, you need to provide the product data for analysis. There are two methods: 1) Manually entering your product data information or 2) Using your Shopify Store product data. If you are running your eCommerce business with Shopify, it is recommended to use your Shopify product data with Adtrics to eliminate any manual work. However, you can also use the manual method of entering product data for forecasting purposes as well. 
 
Adding Your Product Data Manually
  1. From the left navigation menu, click Products.
  2. Click New Product to create your product benchmark data.
  3. Enter a name for the product benchmark data in the Product Benchmark Name field. This is the name that the product benchmark data will be saved so that you can use it next time without inputting the fields all over again. Please name it something that makes sense to you. 

  4. Enter the transaction fee in the Transaction Fee field. The transaction fee refers to the dollar amount it costs to process a credit card transaction. If you're on the Shopify Basic plan, the transaction fee is $0.30 per transaction. If you're not using Shopify, you will need to check with your credit card processor for the exact fee. 

  5. Enter the processing fee in the Processing Fee field. The processing fee refers to the percentage amount it costs to process a credit card transaction. If you're on the Shopify Basic plan, the processing fee is 2.9% per transaction. If you're not using Shopify, you will again need to check with your credit card processor for the exact fee. 

  6. Click Next to continue.
  7. Enter a name for the Product Name field. This is for internal use only but we recommend using the same product name you have on your online store to differentiate between products. 

  8. Enter the retail price of your product in the Selling Price field.

  9. Enter the product cost in the Cost of Goods field.

  10. Enter the product shipping cost in the Cost of Shipping field. If there is no cost of shipping, enter "0".

  11. If this product is part of a sales funnel where there are upsells and down-sells, click Add Additional Product to add an upsell/or down-sell product. You may add up to 6 additional products (not including the front-end product) by repeating steps 7 to 10 again.

  12. Click Next Step to enter your Facebook campaign data for analysis. (Your product will be automatically saved).  
 
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