One big problem that Adtrics solves for you is to tell you exactly how your Facebook campaigns are performing and provide you with actionable insights that you can implement right away to optimize them. You can stop wasting time and money and eliminate any guesswork to figure out what your Facebook ad data mean for your business. 
 
On the Results Page, Adtrics will tell you the following:
 
Action
  • What you should do to your campaign (i.e. keep running or pause it). 
 
Opportunities
  • Areas of opportunities that you may want to consider to optimize your campaigns.
 
Gross Profit Per Sale
  • How much profit you make for each sale you make. This is your break-even number. Your goal is to keep your cost per sale below this number to ensure that your campaign is profitable.

  • To calculate Gross Profit Per Sale, minus the cost of goods + shipping including processing and transaction fees from the revenue per sale.

Add To Cart Cost
  • How much it costs for a prospective buyer to place a product to their cart

  • This is a benchmark target which is typically 50% of the gross profit per sale. 
 
Min. ROAS
  • The Return On Ad Spend refers to how much in revenue your business earns for every dollar you spend in advertising. 

  • The is the minimum benchmark target which is calculated by taking the Selling price of your product divided by the Gross Profit Per Sale. 
Max. Spend Limit
 
  • This is the maximum you should spend on ads for to acquire each sale before your campaign becomes unprofitable.

  • This is a benchmark target which is typically 2x of your gross profit per sale.
CTR (Link)
  • The percentage of times people who saw your ad and performed a link click. The benchmark target to aim for is typically 1.5% or above.
 
CPC (Link)
  • The number of clicks on links within the ad that lead to a specific destination. The benchmark target to aim for is typically $1.50 or below.
 
Ad Relevance Diagnostics
  • Assesses whether the ads you ran were relevant to the audience you reached. The diagnostics looks at each ad's performance in the ad auction for the following Conversion Rate Ranking, Engagement Rate Ranking, and Quality Ranking (Please Note: The Ad Relevance Diagnostics is only available for ads with at least 500 impressions).
 
Conversion Rate Ranking
  • Looks at your ad's expected conversion rate compared to ads with the same optimization goal.  competing for the same audience. Facebook measures how likely a person who viewed your ad will complete your optimization goal. This metric is only available for the last 35 days. 

  • When your Conversion Rate Ranking is Below Average, it means your ad isn't producing conversions. To fix this, improve the call-to-action of your ad, or post-click experience (i.e. your landing page), or target a higher intent audience. 
 
Engagement Rate Ranking
  • Looks at your ad's expected engagement rate compared to ads competing for the same audience. Facebook measures how likely a person will click, react to, comment on, share or expand an ad. This metric is only available for the last 35 days. 

  • When your Engagement Rate Ranking is Below Average, it means your ad isn't spurring interest. To fix this, improve your ad's relevant to your audience by making it more engaging or eye-catching, or target an audience who is more likely to engage with your ad. 
 
Quality Ranking
  • Looks at your ad's perceived quality compared to ads competing for the same audience. Facebook measures ad quality based on feedback from people viewing or hiding the ad, and assessments of the ad that are considered low-quality attributes such as engagement bait, withholding information etc. This metric is only available for the last 35 days.

  • When your Quality Ranking is Below Average, it means your ad is perceived as low quality. To fix this, either improve your ad copy/ad creative by avoiding low-quality ad content such as:
    • Withholding information to entice people to click a link for full context
    • Using exaggerated headlines
    • Asking people to react to your ad and creating an unexpected experience when people click to the landing page
    • Using spammy content to engage with your ad in an inauthentic way
    • Using misleading claims
    • Using controversial content 
    • Lacking original or substantive content